The article I read conducted five studies. The first was the average time Americans spent on Facebook. The study concluded that the average time spent on Facebook is seven hours, four hours more than Google. The second study was focused on what vehicle was most used for social sharing. Facebook came in first with 44% being shared through Facebook and then Twitter came in second with 29%. The third study was determining what the most popular sites are. In 2010 Facebook took the second place spot from Yahoo landing them right behind Google. The articles fourth study conducted was determining whether people were being truthful about who they really are on social media or if they are more likely to "fake it." The study focused on two social sites, Facebook and MySpace. It concluded that most people are being truthful with who they are on their social media networks. This helps marketers learn about their target market and easier to market towards them. The fifth and final study was looking at Facebook's impact on a companies boost in sales and customer loyalty. the study focused on a Bakery based in Houston, Texas. The bakery emailed customers from a mailing list to gather evaluations and shopping behaviors. They then launched their Facebook fan page where they made weekly posts consisting of promotions and pictures of their treats. after three months they resurveyed their customers and the findings were increases in word of mouth to non fans, increase in store visits after one became a fan, and that fans were more likely to choose the bakery over competitors.
I personally found the fifth study conducted the most interesting. The fact that a simple fan page can have such an impact on a businesses sales, visits, and word of mouth is very interesting. When I thought about that it made since due to the other studies the article conducted. Americans spend a significant amount of time on Facebook and they are using Facebook to connect and communicate their interests with their friends. Facebook has rapidly grown into a successful marketing vehicle for companies and I can only see it growing more in the future.
Original article:
http://www.socialmediaexaminer.com/5-new-studies-show-facebook-a-marketing-powerhouse/
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