Wednesday, October 15, 2014

Pinterest for small businesses

I read an article on small businesses using Pinterest. It gave tips on how to use Pinterest for small owners. One of the tips was to make their website pin friendly. This way the consumers are able to pin it to their personal boards on Pinterest and share it with their followers. The second tip was to organize your content. Meaning organize your pins into boards. When you pin your own products you need to brand them. Make sure people know where to get the item, make sure your name is seen.
The website also said that users approach the website with a shopping mind set. To capitalize on that the photos need to "shopper-friendly" information, such as a description of the items and prices. The final tip is to engage the community. to engage the community a business owner should spend time on multiple social media platforms daily. Pinterest is helpful to businesses because they are able to link their photos to their websites which makes it easier for users to purchase the items they are looking at on Pinterest.
 

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