YouTube, more than music videos!

I have always considered a place to find music videos or a website that houses all funny videos people are talking about. When my social media marketing teacher gave us the assignment to explore YouTube to see what company is being most successful on the site. I found it very difficult to do because I knew very little about YouTube. I just thought you searched for the videos you wanted to watch. If this were true how would any business influence users that aren't searching for their videos?

so instead of searching companies and watching their TV ads I decided to do a small amount of research and really learn how YouTube is used as a social media site. I would an article that explained all about what users could do on YouTube when they created their own account. I understand that people are able to comment on videos but I didn't know there really were accounts to follow. I decided to create my own account and see what all YouTube has to offer. I explored what was on the site and followed Chipotle and Moe's. Moe's has some creative videos showcasing their foods while chipotle has more videos on what the company is doing in the background such as the MLS Homegrown soccer program they are a part of. I think between the two competitors that chipotle is doing a better job on YouTube.

I was surprised at what YouTube has for its users but its not a social media site I would use regularly.