Ethics in Social Media Marketing

Some user believe that businesses on Social Media sites are gaining access to far to much personal information. I read an article that shared what businesses are able to use social media for and why it is so effective for them. After reading this article I believe that Social Media Marketing is a must in today society. Yes the business has access to more information that they ever have but they are able to use it to better their marketing strategies to the consumers. the consumers want to see the ads and what is new so it helps the consumer when businesses are able to obtain this information.

I also agree that users that are concerned with letting businesses access this information need to be the ones being proactive and not putting the info they want to keep secret off of social media sites. I don't believe that companies looking into what users are looking at and/or liking on social media is a invasion of privacy. I think that it is a helpful tool they are able to use to better market to us consumers, since it is getting increasingly hard to grab consumers attention since we have become immune to the old advertising tactics.

Original Article: http://www.huffingtonpost.com/mateo-gutierrez/social-media-marketing_b_2206357.html