It is very similar to Twitter but differs because it does not require you to create a profile or to register with your name. Yik Yak also has a feature that differentiates it from twitter, Yakers are able to vote/rate a Yak and if the it gets enough up votes then it will get put on the "hot" list and if it gets e certain amount of down votes the Yak will be deleted.
Yik Yak is an app that uses your location to decide what yaks you see. It is within ten miles of phones GPS and its focused around collage campuses and high schools.
The problem that Yik Yak is coming across is that with the Yaks being anonymous they are being degrading and harsh. Yakkers are posting things that they would not if their name or profile was attached to it. There have been universities that have banned the app because of this problem.
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