Yaking!

Yik Yak I very new social media app, it was released November 2013.

It is very similar to Twitter but differs because it does not require you to create a profile or to register with your name. Yik Yak also has a feature that differentiates it from twitter, Yakers are able to vote/rate a Yak and if the it gets enough up votes then it will get put on the "hot" list and if it gets e certain amount of down votes the Yak will be deleted.

Yik Yak is an app that uses your location to decide what yaks you see. It is within ten miles of phones GPS and its focused around collage campuses and high schools.

The problem that Yik Yak is coming across is that with the Yaks being anonymous they are being degrading and harsh. Yakkers are posting things that they would not if their name or profile was attached to it. There have been universities that have banned the app because of this problem.

Ethics in Social Media Marketing

Some user believe that businesses on Social Media sites are gaining access to far to much personal information. I read an article that shared what businesses are able to use social media for and why it is so effective for them. After reading this article I believe that Social Media Marketing is a must in today society. Yes the business has access to more information that they ever have but they are able to use it to better their marketing strategies to the consumers. the consumers want to see the ads and what is new so it helps the consumer when businesses are able to obtain this information.

I also agree that users that are concerned with letting businesses access this information need to be the ones being proactive and not putting the info they want to keep secret off of social media sites. I don't believe that companies looking into what users are looking at and/or liking on social media is a invasion of privacy. I think that it is a helpful tool they are able to use to better market to us consumers, since it is getting increasingly hard to grab consumers attention since we have become immune to the old advertising tactics.

Original Article: http://www.huffingtonpost.com/mateo-gutierrez/social-media-marketing_b_2206357.html



Google+ Hangouts!

I watched the YouTube video that I have embedded in my post and it was a quick how to on Google+ Hangouts!

 

Google+'s Hangouts have two different ways to "hang."

 

The first way is through text chat and face chats with your hangout contacts. This way you are able to chat like you would through text. these can be received via mobile phone or computer. You can also have group chats with up to one hundred people.

 

 

The second way to hang is a "hangout on air." These hangout are recorded and recorded onto a YouTube channel. These can also be streaming live. You can invite people as guest on your hangout on air.

 

Once you have completed a hangout on air it will be posted to your YouTube channel.

Linkedin

According to Laura Shin, writer for Forbes.com, "LinkedIn should show case everything you have done that does not fit on your resume." Since I have made my own LinkedIn account and explored it I still am not sure what I really am supposed to use it for. I understand the professional connections you make on the site and how other professionals can look at your profile and get a better idea of what you have done professionally. I don't quite understand why I would engage in LinkedIn besides looking for job openings and what my connections are doing with their job. LinkedIn is a social media site that I wont be visiting very often, maybe just to update my profile. In the article I read to better understand what the majority of people are using the site for they suggested to stay active on the site to show people you are doing well in your job. To do this they said to share links related to other people within your industry.

Maybe I will use the site more when I have graduated and have industry things to post about but at this point all I plan on doing is keeping my profile up to date so future employers are able to see what I have done and what I am trying to do.

Original Site: http://www.forbes.com/sites/laurashin/2014/06/26/how-to-use-linkedin-5-smart-steps-to-career-success/2/

YouTube, more than music videos!

I have always considered a place to find music videos or a website that houses all funny videos people are talking about. When my social media marketing teacher gave us the assignment to explore YouTube to see what company is being most successful on the site. I found it very difficult to do because I knew very little about YouTube. I just thought you searched for the videos you wanted to watch. If this were true how would any business influence users that aren't searching for their videos?

so instead of searching companies and watching their TV ads I decided to do a small amount of research and really learn how YouTube is used as a social media site. I would an article that explained all about what users could do on YouTube when they created their own account. I understand that people are able to comment on videos but I didn't know there really were accounts to follow. I decided to create my own account and see what all YouTube has to offer. I explored what was on the site and followed Chipotle and Moe's. Moe's has some creative videos showcasing their foods while chipotle has more videos on what the company is doing in the background such as the MLS Homegrown soccer program they are a part of. I think between the two competitors that chipotle is doing a better job on YouTube.

I was surprised at what YouTube has for its users but its not a social media site I would use regularly.

Pinterest for small businesses

I read an article on small businesses using Pinterest. It gave tips on how to use Pinterest for small owners. One of the tips was to make their website pin friendly. This way the consumers are able to pin it to their personal boards on Pinterest and share it with their followers. The second tip was to organize your content. Meaning organize your pins into boards. When you pin your own products you need to brand them. Make sure people know where to get the item, make sure your name is seen.
The website also said that users approach the website with a shopping mind set. To capitalize on that the photos need to "shopper-friendly" information, such as a description of the items and prices. The final tip is to engage the community. to engage the community a business owner should spend time on multiple social media platforms daily. Pinterest is helpful to businesses because they are able to link their photos to their websites which makes it easier for users to purchase the items they are looking at on Pinterest.

 

Original Website: http://smallbusiness.foxbusiness.com/marketing-sales/2013/11/01/5-tips-for-small-businesses-to-master-pinterest/

Funny Business Posts to Vine

When Businesses using vine I have learned that when they are funny people are more likely to share or "re-vine" them. This is essential for businesses to spread their products and company brand.

<iframe class="vine-embed" src="https://vine.co/v/OAAzwYYTEUq/embed/simple" width="600" height="600" frameborder="0"></iframe><script async src="//platform.vine.co/static/scripts/embed.js" charset="utf-8"></script>

It is also a good idea for companies to give their customers a look into the behind the scenes of a brand or company. Pac Sun does a good job with this post to Vine of a photo shoot.

<iframe class="vine-embed" src="https://vine.co/v/bP2LLWLlq6r/embed/simple" width="600" height="600" frameborder="0"></iframe><script async src="//platform.vine.co/static/scripts/embed.js" charset="utf-8"></script>

as a vine user myself I enjoy seeing companies share their new upcoming products. it gives me a before hand look at what will be coming out on the market. Samsung made a Vine post about their new "Gear VR" which made me re post it and then do some research on what the product really is.

<iframe class="vine-embed" src="https://vine.co/v/OuqW7JOth1p/embed/simple" width="600" height="600" frameborder="0"></iframe><script async src="//platform.vine.co/static/scripts/embed.js" charset="utf-8"></script>